What is Rally America?

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Many Rally fans and even rally drivers have a difficult time understanding how the Rally America Championship works. It took me a year to realize Rally America doesn’t actually own the rallies or even have control over simple things like the entry fee charged to the drivers. They are simply the sanctioning body and things like the entry fees are determined by the local organizers that own the individual rallies and do most of the work. So the 100 Acre Woods rally is owned by one person or group, and LSPR is owned by another. The point is that they are not owned by Rally America. If Rally America went away, they could simply use another sanctioning body and 100 Acre Woods or LSPR would continue to operate as they have in previous years. You just wouldn’t see this logo at the rallies anymore.

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So what does a sanctioning body do if they don’t own the rallies?
It took me long time to understand this simple question until Nasa Rally Sport published a series of articles explaining how they work with the local event organizers. And it’s the only information I can find on the web so I used it to explain how sanctioning bodies work. I’m sure Rally America has some slight differences in how they operate but this at least gives you a feel for what they do as a company. The list of items below (also borrowed from Nasa) is what a rally needs to perform and it can be hundreds of items long. Where the list for a sanctioning body is more like fifty items per rally. But the sanctioning body is also responsible for the long term infrastructure development that is constant and never ending.

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As you can see, the local organizers are the ones that do most of the work. They work with the local towns to close the roads. They plan the route and they organize the volunteers that staff most of the rally. The only thing the owners of the rally don’t do, is licensing, tech inspection, timing & scoring, and media and promotion. For a better understanding of how the local organizers are structured, take a look at this article on Nasa Rally Sport.

So who really determines how the rallies look and feel and operate? It varies from event to event, but maybe this restaurant analogy(also borrowed from Nasa Rallysport) helps explain it. The sanctioning body is like the chef of a very fancy restaurant. The chef creates the recipes for the meals, but when it comes time to make them, it isn’t the chef that cuts up the carrots or sets the timer for the oven. The chef decides the flavor of the meals, and the direction that the menu will evolve. The decisions that the chef makes filter down through all the other people at the restaurant until they define the dining experience that the customer has. Will it be pretentious French haute cuisine? Or will it be your favorite Irish pub?

In the same way, the sanctioning body creates the recipe for the events, by making the rules that the race operates by. But it isn’t the sanctioning body that recruits volunteers, or chooses the roads, or sends the route book off to the printer. These things are done by the event organizer, working within the framework that the sanctioning body provides.

The role of a sanctioning body:
The least a sanctioning body can do is provide insurance to the events. That is, literally, the very least they can do, and it is the bottom of the stick against which any value should be measured. The other things that a sanctioning body should do mainly relate to the scale at which it operates:

  • Every event could build a registration and online payment system… Why, when the sanctioning body could build one that they all could share?
  • Every event could spend time making PDF forms for timing log sheets and other paperwork…. Why, when the sanctioning body could make some that they all could share?
  • Every event could have a different volunteering systems…. Why, when the sanctioning body could build one that they all could share?

The sanctioning body should be looking at all the effort that goes into putting on events, and evaluating which pieces are being duplicated over and over, and bring those in-house and standardize them to reduce the effort for everyone. So there are simultaneously two views, one where the sanctioning body is The Man, clamping down on all the crazy stuff you want to do and ruining your fun, and another where the sanctioning body is Your Favorite Boss, giving you a company truck and a company cell phone to get all your work done which makes your life much easier.

So while the sanctioning body does hold authority about certain aspects of how the event must operate, at the end of the day the racers and the event organizers are the customers of the sanctioning body. The event organizers decide who they want to sanction with, who they want to write a check to for licensing, insuring, scoring, and promoting their event.IMG_3204

How does this affect us as racers?
I would argue that insurance and promotion are the two most obvious differences between sanctioning bodies from a racer’s perspective. Or at least its the part that effects us the most as drivers. For example, Rally America provides $50,000 of medical insurance to drivers and crew. Sure if you’re racing cars you should have medical insurance but what about the random kid that shows up to crew on your team? Do you check everyone thats with you to make sure they’re covered in case their is an accident? Nasa Rally Sport on the other hand provides $1,000,000 of medical insurance. That is real. If someone gets seriously hurt they will be covered. It will be interesting to see who the new United States Rally Association chooses for their insurance company and the levels of coverage provided. They are brand new and have yet to sanction a rally but people are saying positive things about the people involved. 

Promotion is really the part that we notice as racers. It brings fans and media to the events and allows us to deliver a return on an investment by potential sponsors. Rally America used to be the premier series without question. Guys like Travis Pastrana and Ken Block would show up to race for Team Subaru and put on a good show. Antoine L’Estage used to come down from Canada and Ford has been being playing a meaningful role with the Fiesta R2 rally car. But this year we won’t see those guys. Ken Block withdrew from the 100 Acre Woods rally, Antoine is only racing in Canada, and Andrew Comrie Picard won’t be defending his two wheel drive championship in the Fiesta ST. Its pretty much just David Higgins and FY racing at the top of the field. Where did all the big names go?

I would argue they no longer race with Rally America because the series doesn’t provide a meaningful return on the racer’s investment. Entry fees are up and media coverage is way down. As in almost non existent media coverage. Massive sites like Dirty Impreza were denied media credentials for 100 Acre woods as were other blogs that follow rally. Build Race Party sent two photographers to 100 Acre Woods and their media credentials were revoked by the series owner Bill Fogg once they got there. And if you want to put your own photographer or video guy on stage? We understand the fee is north of $3,000 on top of your roughly $2,000 national entry fee. No wonder racers are going elsewhere to have fun. How long can this continue for? What happens if more racers leave? Or really….

What happens if Rally America goes away?
The events would likely move to a new sanctioning body like Nasa Rally Sport or USRA. Alternatively they could form a new series and obtain their own insurance. But either way its very likely that events such as Sno*drift, 100 Acre woods, and LSPR would continue to operate much as they do now. You might see your entry fee come down if they move to Nasa as its insurance costs are lower due to all the motorsport events they sanction in a year. But either way, rally will continue in America. Simply because it’s the local organizers that make rally happen, not the logo on the backdrop when the teams spray champagne on the podium.

3 COMMENTS

  1. Very nice article, Bill! Not a “shitty blog” at all; as the internet kids say, “Haters gonna hate, taters gonna tate”.

    I happen to be an excited and starry-eyed marketing intern with one of the aforementioned sanctioning bodies you mentioned (you got our name wrong, but the link worked lol). The reason for our creation is exactly what you’ve been talking about is wrong with the current top dog in American rally. The rally crowd is very split on the issue of RA vs NASA, but people in both camps agree that both could be better.

    I’m not here to boost my group or use this as a platform for promotion. Simply, I want to thank you for talking about rally issues and making everyone face them. I grew up loving rally and awaiting a return to the glory days of the 80s- I thought we were getting close to a comeback between 05-09, but sadly the opposite has happened. There are plenty of other groups I could work with (that frankly pay A LOT more money, really I’m working for free) but I feel it is my duty as a fan and competitor to try and revive our flat-lining sport. Hopefully people will read your articles and start putting more pressure on organizers to fix things and get rally back on track because at this pace, US rally will be dead in just a few years…

  2. Thanks for the comment! My shitty blog? You came here and read the article and took the time to comment. Can’t be that shitty… thanks for the views. But at least Im man enough to put my name on my comments… Who are you? By the way, you do know that anyone is allowed to write for us. As long as its about building racing and partying. You are more than welcome to share your viewpoint about anything going on in rally and so are others. Good or bad. Content at Buildraceparty.com is one way to ask to be published.

    So what about the article is untrue? And keep in mind we could care less about trashing RA. It wasn’t until we were hired as the official event photographer for NEFR. I had heard rumors that RA wasn’t paying its photographers(and others) and promised that our company would sue if we weren’t paid… Guess what happened? Nearly 4 months went by and we still weren’t paid. So we got nasty and threatened to take action and three days later received payment.

    Then our second interaction with RA was the series pulling our media vests even though we were the ONLY media outlet to put out a mid race update on Saturday to let everyone know how the teams were doing. We also put out a pre-race driver interview which was shared by Jalopnik with its 10.8 million readers. Did any other media outlet do that?

    Actually, what other media sources regularly cover Rally America anymore? The only one I know of is our shitty little blog. Try googling Rally America 100 Acre Woods. After the series itself, the Jim Beaver show which was hired by RA, and Ford and subaru, Build Race Party is the first media outlet. Yes, our shitty little blog.

    By the way, thank you for commenting and adding fuel to the fire. It allows us to share more about what’s going on behind that scenes that wasn’t even relevant to the above article. But once you provided the emotional attack, we get to explain ourselves. Welcome to the new digital world Thud Slamrod.

  3. Grow up Bill. Your shitty blog does nothing but trash RA, nobody was surprised that they hilariously pulled your credentials at the event. They don’t need you or your fuck up crew around to torpedo their efforts.

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