The General Tire Mint 400 presented by Polaris will premier on NBC as part of The Red Bull Signature Series. The two-hour broadcast of the largest and most prestigious off-road race in America is set to air on NBC Sunday, July 6th at 2pm Eastern – 11am Pacific.
One of the most progressive action sports properties in the world, The Red Bull Signature Series showcases some of the most exciting action sports events in the world.
The two-hour action packed TV show will feature the largest group of unlimited “Trick Trucks” ever assembled for an off-road race. The field features all the biggest names in off-road racing including; 2013 Mint 400 Champion Bryce Menzies, 2009 Mint 400 Champion Andy McMillin, X Games Gold Medalist and Rally Champion Travis Pastrana, 2011 Mint 400 Champion BJ Baldwin, 2012 Mint 400 Champion Robby Gordon, Dale Dondel, Gustavo Vildosola Jr, Pat Dean, Harley Letner, and Gary and Mark Weyhrich.
“We have produced the best showcase of high speed, bone rattling, heart pounding off-road racing action on the planet!” said Mint 400 CEO Matt Martelli. “The Mint 400 is the Super Bowl of off-road racing and we’re thrilled to be partnered with Red Bull to share it with the entire nation on this Fourth of July weekend. It’s perfect timing for The Great American Off-Road Race™”
“This is an incredible milestone for the sport of off-road racing,” said Joshua Martelli, COO of The Mint 400. “This TV show will reach over 140 million homes across the country next weekend. Off-road racing has simply never enjoyed that level of exposure. This broadcast will allow racing fans everywhere to experience the exciting battles that take place between the top off-road racers on the planet each year at The Mint.”
Mad Media has returned as the production team behind The Mint 400 broadcast for the fifth consecutive year, under the direction of The Martelli Brothers. Best known for producing and directing the first three Gymkhana films, Matt and Joshua Martelli recently produced and directed the wildly successful “XP1K” branded video project for Red Bull Signature Series sponsor Polaris RZR. In 2013 they produced exclusive coverage of the 2013 Pikes Peak International Hill Climb, and recently directed Rhys Millen’s rip around Washington, DC to promote Red Bull Global Rallycross.